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Antonio Lucio, Facebook

VP, Chief Marketing Officer

Antonio is the Chief Marketing Officer at Facebook. In his role, he is responsible for the global consumer marketing organization, which is focused on communicating Facebook’s brands, products and services more transparently. He has more than 30 years of global marketing and brand management experience, and in 2019 was named the world’s #3 most influential CMO.

Prior to joining Facebook, he spent three years at HP Inc as Global Chief Marketing & Communication Officer. In his role, he was focused on helping HP reinvent their printing business. He also spent eight years at Visa as Global Chief Marketing and Communication officer, responsible for the design and implementation of all global brand & product marketing platforms and corporate communications, as well as guiding Visa through their IPO, and creating the company’s first-ever global positioning and brand identity system.

Over the course of his career, Antonio has been a champion for diversity and inclusion for underrepresented groups in the advertising industry, and has held marketing leadership and innovation roles at some of the world's most successful companies, including HP Inc, Visa, PepsiCo Inc., Kraft General Foods, RJR Foods International, and Procter & Gamble.

He earned a B.A. in history from Louisiana State University. He was born in Spain, raised in Puerto Rico, and currently resides in San Francisco. He is fluent in English, Spanish and Portuguese, and is based in Menlo Park, California.